Corey has an expansive 20 year-history in integrated marketing, first in public relations, onto advertising with fortune 500 clients and eventually transitioning to the indirect technology space. She’s spent the last ten years building marketing practices from the ground up for service providers and technology suppliers, while consulting with IT advisors on growth marketing. Corey attributes sales success from direct partner marketing support. While she understands the importance of a solid strategy and go-to-market planning, marketing is nothing without sales numbers to back it up. Therefore, Corey’s executive consulting services center around marketing sales enablement, translating existing strategy and distilling it down to tactical things: tools, copy, collateral, programs that help sales teams, sell. She’ll work to connect the dots, taking what an organization already has and getting sales to inform marketing’s production of tangible sales assets
